by InTrieste
BAT has inaugurated an innovation hub in Trieste this Friday, 23 June in the presence of local, regional and state authorities.
The company, which calls it “a huge day for all”, is to invest €500 million ($582.2 million) over the next five years in the project.
Covering an area of 20,000 square meters, the hub hosts a manufacturing site for BAT’s “new category” products, a digital boutique, an innovation lab and a center of excellence for digital transformation and digital marketing. It is dedicated to research, development and production of reduced-risk product lines.
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