interview: Valentina Salcedo, Julia Kyrdoda
Since the 1980s, cigarette butts have consistently made up 30 to 40 percent of all items collected in annual international coastal and urban cleanups. That means cigarettes, which also top Italy’s list of most littered things, have the longstanding distinction of being the most littered item on earth, with about 4.5 trillion cigarettes discarded each year worldwide.
With this in mind, BAT Trieste placed an installation right in Piazza Unità to raise awareness of the horrific aftermath of such a “small gesture”, as the president of BAT Trieste, Andrea di Paolo told us in an interview.
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