by InTrieste
Today, the promotional campaign for “Io Sono Friuli Venezia Giulia” kicked off, featuring a TV spot highlighting the scenic wonders of the regional landscape. The spot will air on Rai, Mediaset, La 7, and various Kids TV channels, totaling 2393 broadcasts. Governor Massimiliano Fedriga made the announcement.
“The campaign follows extensive research to ensure broad viewer reach, targeting 79.6% of total viewership,” noted Governor Fedriga. Key messages emphasize Friuli Venezia Giulia’s appeal to all ages and preferences, as a family-friendly destination offering sea, mountains, nature, culture, history, and culinary experiences.
The TV spot portrays a typical family deliberating vacation plans, with each member expressing their desires. The tension resolves when the mother suggests Friuli Venezia Giulia as the ideal destination, offering something for everyone.
The campaign, starting today, will run until April 13th.
