by InTrieste
In the wake of Taylor Swift’s highly anticipated return to Italy after 13 years, consumer watchdog Codacons has raised alarms over the resale market for her two sold-out concerts in Milan this weekend. Tickets for the shows, scheduled for July 13 and 14 at the iconic San Siro Stadium, have appeared on secondary markets with astronomical price tags, some exceeding €13,000.
The instant sell-out of the concerts left many fans empty-handed, igniting a frenzy among “Swifties” eager to see the American singer-songwriter on her billion-dollar Eras Tour. Codacons highlighted that with official sales channels closed for months, desperate fans have turned to secondary platforms where prices have soared to “exorbitant levels.”
“For example, for the date of July 14, a site is now selling a pair of tickets (which cannot be purchased separately) for the modest sum of €13,334,” Codacons stated. “Another platform, for the concert on July 13, asks for €4,677 for a single ticket.”
The watchdog also noted that private individuals are contributing to the price surge. “On eBay, tickets for the dates of July 13 or 14 are listed at prices up to €3,000,” Codacons reported, condemning the practice as “ignoble speculation” and announcing plans to file a complaint with Italy’s competition authority and prosecutor’s office.
Swift, one of the world’s top-selling musicians with over 200 million records sold, has seen her tours generate significant economic benefits for host cities. Milan is no exception; local media report that hotel bookings have more than tripled this weekend compared to the same period last year.
The surge in demand reflects Swift’s immense popularity, driven by hits like “Cruel Summer,” “Lover,” “Shake it Off,” and “Love Story.” As her Eras Tour continues to make waves, the phenomenon of ticket scalping remains a contentious issue, spotlighting the challenges fans face in securing tickets at fair prices.
