by InTrieste
The vibrant flavors and traditions of Friuli Venezia Giulia took center stage at Vinitaly International 2024, held in Chicago, where wine producers from our northeastern Italian region showcased their exceptional offerings to an eager audience of international buyers. This inaugural event in Illinois attracted over a thousand buyers, highlighting the growing interest in Italian wines and the unique terroir of Friuli Venezia Giulia.
With 230 participating companies and 1,650 labels available for tasting, Vinitaly USA provided a dynamic platform for local producers to connect with new buyers and form valuable partnerships. As the demand for high-quality Italian wines continues to rise, the event served as a vital conduit for Friuli Venezia Giulia’s winemakers to introduce their renowned products to the U.S. market, where they are already celebrated for their excellence.
Among the highlights was a masterclass led by an American Master of Wine, which sold out quickly, reflecting the keen interest in deepening knowledge about the wines from this distinguished region. Participants engaged with the subtleties of the wines, exploring their unique characteristics and the rich history behind each label.
In addition to the wine tastings, a dedicated area for tourism and gastronomic promotion featured regional dishes prepared by chef Tiziano Gortan, who now resides in Colorado. This culinary showcase allowed attendees to experience firsthand the harmonious pairing of Friuli Venezia Giulia wines with local delicacies, emphasizing the region’s commitment to food and wine excellence.
The event also included a presentation on the “Friuli Venezia Giulia” destination, drawing attention from tour operators, travel agencies, and local Chicago institutions. This initiative aimed to enhance awareness of the region as a prime destination for culinary tourism, further solidifying Friuli Venezia Giulia’s reputation on the international stage.
As Vinitaly International 2024 came to a close, the event underscored the potential for Friuli Venezia Giulia wines to capture the attention of American consumers and expand their presence in the competitive U.S. market. With a successful debut in Chicago, the region’s producers left with renewed confidence and opportunities for future growth, ready to further enhance the visibility and recognition of their exceptional wines worldwide.
