by InTrieste
In a major win for the Friuli Venezia Giulia region, Udine has been officially chosen to host the 2025 UEFA Super Cup, an annual match between the winners of the Champions League and the Europa League. The announcement marks a significant milestone for the region, expected to shine a global spotlight on Friuli Venezia Giulia, which will welcome fans from around the world to the prestigious event.
The UEFA Super Cup, watched by over 22 million viewers worldwide in its previous edition, is set to take place on August 13, 2025, and will be one of the most significant sporting events in the region’s history. The selection of Udine over other European capitals highlights the city’s growing prominence in international sports. Local leaders are celebrating the news, seeing it as a testament to the area’s world-class infrastructure and organizational capabilities.
Massimiliano Fedriga, President of Friuli Venezia Giulia, expressed his excitement at the announcement, stating, “This is the result of months of teamwork with UEFA, the Italian Football Federation (FIGC), Udinese Calcio, and the Municipality of Udine. We are eager to maximize the visibility that this event will provide to showcase our region on the global stage.”
The event will not only draw visitors to Udine but to various locations across the region. Plans include fan villages in multiple cities and towns, giving people across Friuli Venezia Giulia the chance to engage with the event, no matter their location. These efforts aim to amplify the event’s reach, ensuring the region enjoys lasting international attention.
Sergio Emidio Bini, Regional Councillor for Productive Activities and Tourism, underscored the importance of the event for the region’s tourism sector. “This is another example of Friuli Venezia Giulia’s ability to leverage major events to promote its image globally. The fact that UEFA has chosen Udine over a European capital speaks volumes about the quality of our facilities, the region’s centrality, and our experience in hosting large-scale events. It is a recognition that fills us with pride.”
The 2025 UEFA Super Cup will not only showcase top-tier football but also serve as a unique promotional opportunity for the region’s tourism, culture, and infrastructure. It’s a celebration that will resonate well beyond the pitch, offering visitors an unforgettable experience across Friuli Venezia Giulia.
With the event just months away, preparations are already underway. Local authorities and businesses are working together to ensure that the region is ready to welcome thousands of international visitors to one of football’s most anticipated matchups. The legacy of the 2025 UEFA Super Cup could be a lasting one, enhancing the region’s reputation on the world stage for years to come.
