by InTrieste
In a world dominated by screens, Trieste is embracing a renaissance of physical books and reading culture. Known for its rich literary history, the city is experiencing a surge in demand for tangible entertainment, with bookstores thriving as locals and visitors alike reconnect with the simple joy of reading.
As more people seek alternatives to the overwhelming digital noise, physical bookstores in Trieste have become sanctuaries of quiet, offering not just books, but a deeper connection to the written word. “Books offer a unique combination of entertainment and education that digital platforms simply cannot replicate,” says Loriana Ursich from the Antico Caffè San Marco’s bookstore. “The experience of turning a page, the texture of the paper, and the calm that comes from being in a bookstore – these things cannot be mimicked by a screen.”
Trieste, long known as one of Italy’s most literary cities, is no stranger to the power of books. Its longstanding reputation as a hub for literature is now blending with a new cultural trend: a shift back to physical, offline activities. In fact, according to Amazon’s annual data, Trieste consistently ranks among the top ten cities for reading in Italy. This year, however, the city’s bookstores are seeing an unexpected boom.
In recognition of its ongoing commitment to fostering a culture of reading, Trieste has once again earned the title of “City That Reads” for the ninth consecutive year. This prestigious title is granted by the Cepell – the Center for Books and Reading – and reflects the city’s dedication to promoting reading across all ages and backgrounds. The “City That Reads” designation is awarded to cities that implement continuous public policies that encourage and support the act of reading, and Trieste’s persistent focus on literature has helped it maintain this recognition since the program’s launch in 2017.
Many stores have tapped into this shift by creating inviting environments that encourage customers to linger. Cozy reading corners, thoughtfully curated book displays, and warm interiors offer a respite from the hustle and bustle of daily life. For many, stepping into a bookstore has become a ritual that transcends shopping—it’s an escape from the digital world.
“People are craving connection to something more tangible,” says Laura Terdossi, co-owner of Ubik, one of Trieste’s most popular bookstores. “We’ve seen a growing interest in community events like book clubs and author signings. Customers aren’t just buying books; they’re engaging in meaningful interactions.”
Minerva, a smaller yet beloved bookstore, has become a gathering place for Trieste’s literary community. The store offers a carefully curated selection that caters to the city’s eclectic intellectual tastes. “What sets us apart is the conversations that happen here,” says the owner. “People come to browse, yes, but they also come to talk about what they’re reading, to exchange ideas, and to build connections.”
Trieste’s historic Antico Caffè San Marco blends a bookstore with a café, offering customers the chance to sip espresso while diving into a good book. “It’s about creating an experience,” explains Loriana. “We want to offer more than just books. We want to offer a space where people can relax, read, and enjoy a slower pace of life.”
Lovat, a bookstore with a large selection and spacious layout, is attracting families and young readers. The uptick in visits to their children’s section is particularly striking, highlighting the growing role of books in shaping the next generation’s love of reading. “Books are something tangible that parents can share with their children, and in an age where screens dominate, it’s important to offer an alternative,” says Tommaso Lovat.
The revival of physical bookstores in Trieste is not just a local phenomenon—it’s part of a wider global trend that reflects a collective longing for slower, more intentional forms of entertainment. With the rise of digital media, many people are yearning for the calming, immersive experience that only physical books can provide. For residents and visitors alike, Trieste’s bookstores have become essential spaces, offering more than just reading material; they provide a sense of refuge, connection, and community.
As Trieste’s bookstores continue to thrive, they stand as a testament to the enduring allure of physical entertainment in a digital world. Meanwhile, the city’s continued recognition as a “City That Reads” only reinforces its commitment to keeping the love of books alive for future generations.
Interviews: Loriana Ursich from the Antico Caffè San Marco bookstore; Laura Terdossi from the Ubik bookstore; Tommaso Lovat from the Lovat bookstore; Tommaso Contessi from the Minerva bookshop.
