Exploring the Power of Social Media Marketing at LETS Museum

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by InTrieste

This evening, Wednesday, February 26, at 6 p.m., the LETS Museum will host a presentation of Confessions of a Marketer: The Advertising Logic of Facebook and Instagram by Enrico Marchetto.

The book examines the persuasive strategies employed by social media platforms and their impact on consumer behavior, political choices, and digital engagement. Marchetto, a Trieste-based expert with two decades of experience in digital marketing, offers insights into how social media algorithms shape user interactions.

The discussion will feature Marchetto in conversation with Riccardo Cepach, a representative of the museum, and Cristina Fenu, co-curator and head of communications for literary libraries and museums.

The event is free and open to the public while seats last.

LETS Museum – Literature Trieste
Piazza A. Hortis, 4 – Trieste
📧 lets@comune.trieste.it | 040 6757240
https://lets.trieste.it/ita/

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