by EH
The municipality of Barcis, nestled in the Valcellina region of Friuli Venezia Giulia, has seen a sharp rise in tourism, with visitor numbers increasing from 18,000 in 2023 to over 28,000 in 2024. The surge is attributed to a combination of targeted promotional efforts and the expansion of the Piancavallo area, a popular mountain destination.
Local officials and tourism experts point to a regional initiative launched in late 2022 aimed at developing infrastructure and broadening the appeal of mountain tourism beyond the traditional winter season. The strategy, spearheaded by regional tourism agencies, has sought to position Piancavallo and surrounding areas as year-round destinations for outdoor enthusiasts.
The municipality of Barcis, known for its scenic lake and extensive hiking trails, has particularly benefited from these efforts. Over the past decade, tourism in the area has nearly tripled, with an increasing number of visitors drawn to activities such as trekking, cycling, and nature excursions.
The broader regional approach has focused on sustaining tourism in mountain communities through diversified offerings, emphasizing slow tourism and environmentally friendly outdoor activities. Analysts suggest that these efforts have played a significant role in mitigating the economic impact of seasonal fluctuations, providing more stable opportunities for local businesses and hospitality services.
As the demand for alternative travel experiences grows, Valcellina’s success story could serve as a model for similar rural and mountain regions seeking to expand their appeal. The emphasis on sustainable tourism development continues to shape the region’s future, with ongoing investments aimed at enhancing visitor experiences while preserving the area’s natural beauty.
