by InTrieste
The Milano-Cortina 2026 Winter Olympics have made an unprecedented start, with nearly 300,000 tickets sold in the first six days of their sales campaign. The surge in demand reflects the widespread anticipation for the event, which will take place across several venues in Northern Italy.
Launched on February 6, 2025, the ticketing program has already attracted an overwhelming response. More than 350,000 registrations were received, with approximately 70% of those coming from international fans. This early success underscores the global appeal of the Winter Olympics, showcasing the immense interest from spectators around the world eager to experience the Games firsthand.
The enthusiasm extends beyond ticket sales. The volunteer recruitment program has also seen extraordinary participation. Originally aiming for 18,000 volunteers, the organizing committee has already received nearly 96,000 applications, indicating the public’s deep commitment to contributing to the success of the event.
One of the standout features of the lead-up to the Games will be the Olympic torch relay, which will span 63 days. The journey will take the torch across all 20 Italian provinces, making stops at 60 UNESCO World Heritage sites, offering a spectacular view of Italy’s cultural treasures while uniting the country in Olympic spirit.
To further fuel excitement, an international roadshow will visit key cities such as Munich, Paris, New York, Osaka, Tokyo, Oslo, Stockholm, Seoul, and Beijing. This global tour aims to promote the Winter Olympics and build international support, reaching audiences across the globe to inspire participation and enthusiasm.
With the Games scheduled from February 6 to 22, 2026, the impressive early success in ticket sales and volunteer sign-ups paints an optimistic picture for the upcoming event. As the organizing committee continues its preparations, the momentum suggests that Milano-Cortina 2026 will be a landmark event, celebrating not only athletic achievement but also the power of sport to unite people from around the world.
