by InTrieste
With more than 900,000 ski pass entries and 9.8 million individual lift rides recorded this winter, Friuli Venezia Giulia has wrapped up a historic ski season, underscoring the strength of its mountain tourism strategy—built on sustained investment, high-quality services, and a well-coordinated approach to promoting the region.
The region’s governor hailed the figures as further proof that Friuli Venezia Giulia’s alpine tourism model not only works, but drives broader growth across the regional economy. “This season’s success sets a positive flywheel in motion for tourism throughout the entire year,” he said in response to the newly released numbers.
Compared to the 2023/2024 winter, the region saw a 12% increase in tickets sold and an 11.3% boost in overall ski lift revenue. Skier traffic rose by 10.7%, while lift usage was up 11.1%.
Tourist stays in the mountain areas from December 2024 through March 2025 increased by 6.7% year-over-year, with especially strong growth in Tarvisio and Sella Nevea (+11.4%), Carnia (+4.5%), and Piancavallo (+5.3%).
The Regional Councillor for Productive Activities and Tourism highlighted how the season’s success translated into tangible gains for the hospitality sector. Overnight stays reached half a million, up 6.7% from the previous year, with consistent growth across the entire mountain range. “It’s a clear demonstration,” he said, “that strategic investments made over the last six years and PromoTurismoFVG’s careful management of ski infrastructure have enabled unprecedented growth—both in tourism and economic terms.”
In Friuli Venezia Giulia’s mountain areas, hospitality, food service, and retail businesses make up nearly twice the regional average in terms of economic weight—making tourism growth in these areas particularly impactful.
As of March 30, 2025, total ski pass entries hit 906,077, compared to 835,000 the previous year. Revenue climbed from €15.5 million to €17.3 million—figures that are expected to rise further, as they do not yet include the final tallies from Sella Nevea, where the lifts will remain open until April 14 and will resume again during the Easter weekend.
The season’s single busiest day was January 4, 2025, which saw a record-breaking number of first-time entries—cementing the winter of 2024–25 as one for the books in this Alpine corner of northeastern Italy.
