by Victor Caneva
On October 27, 2021, The Region of Friuli Venezia Giulia held a press conference to inaugurate a new line of products promoting the “Io Sono FVG” (I Am FVG) brand.
The Io Sono FVG brand was born in 2020 out of a campaign to promote local producers during the height of the Coronavirus pandemic.
Later, at the request of the FVG government, the AgrifoodFVG and PromoTurismoFVG organizations developed the “Io Sono FVG” brand. The creation of the brand, with an easily recognizable logo, serves to more clearly identify high quality products crafted in FVG that prioritize the sustainability of the region.
President of Friuli Venezia Giulia, Massimiliano Fedriga, highlighted the success of the Io Sono FVG campaign in promoting FVG’s food and wine sector, specifically because of the brand’s ability to easily communicate the origin of products and a high standard of quality.
Producers, products, and vendors who want to carry the Io Sono FVG brand must pass a rigorous vetting process in which they demonstrate a commitment to the region’s sustainability and transparency in their production process.
The brand not only applies to food and wine producers, but also to local clothing and food accessory producers. In the future, the brand will also be used to promote tourism and cultural initiatives.
To date, 163 local producers, 278 specific products, and 107 vendors have been approved to operate under the Io Sono FVG brand.
The new products released on 27 October, 2021, all emblazoned with the brand’s logo, include backpacks, water bottles, sweatsuits, t-shirts, and even chef hats and work clothes that are customizable for businesses.
Hopes are high that these new items will further raise the profile of the Io Sono FVG brand. Items are available to browse on www.iosonofvg.it.
