by InTrieste
The summer sales season has officially commenced, bringing with it a fervor of shoppers eager to capitalize on substantial discounts. This year, Trieste is experiencing an exceptional start, as the city is bustling with tourists and participants of the Catholic Social Week.
In an auspicious alignment, the opening day of the sales coincided with a “white night” event and favorable weather conditions. These factors contributed to an ideal shopping atmosphere, with stores extending their hours until 10 PM to accommodate the influx of enthusiastic customers.
Retailers are offering alluring discounts, with summer clothing proving to be particularly popular. Early reports suggest that Italian families are expected to spend an average of 202 euros during this sales period, translating to approximately 92 euros per person.
This optimistic beginning comes as a relief to many local merchants who struggled with the unpredictable weather of the previous month, which had dampened shopping activities. However, retailers now face a new challenge: the growing competition from online shopping platforms. Contrary to popular belief, it is not just the younger demographic engaging in online shopping.
The picturesque city of Trieste, with its historic charm and scenic vistas, serves as a perfect backdrop for this annual commercial event. As tourists and locals alike scour the shops for bargains, the city’s economy receives a much-needed boost, underscoring the significance of the summer sales season.
