by InTrieste
In a compelling conclusion to the Link Journalism Festival, Governor Massimiliano Fedriga of Friuli Venezia Giulia shared his insights on the evolving landscape of communication and regional identity. Addressing a packed audience in Piazza Unità, Fedriga offered a thoughtful examination of how regional promotion and personal engagement shape public perception.
Fedriga began his speech by discussing the challenges and strategies of effective communication in the modern era. He highlighted the complexities of media coverage and the distortion of news, emphasizing the importance of presenting accurate information while navigating the pitfalls of sensationalism. “There’s often a complete distortion of reality,” Fedriga remarked, citing a recent case involving the mayor of Monfalcone, whose decision to restrict cricket matches was misrepresented in the media.
Reflecting on his own experiences, Fedriga noted that his approach to communication has evolved significantly. “I have always believed in conveying what I genuinely think,” he said. He acknowledged that while strategic communication is essential, it should not compromise authenticity. Fedriga emphasized the value of presenting one’s true self rather than adopting a fabricated persona for strategic gain.
Addressing the role of media in shaping public opinion, Fedriga expressed concern about the trend of personalizing political conflicts. “It’s dangerous to attack individuals rather than ideas,” he warned. He recounted his own efforts to focus on substantive discussions rather than personal attacks, highlighting the importance of maintaining respectful dialogue.
Fedriga also touched on the challenges he faced in media appearances, particularly his initial struggles with high-profile interviews. He candidly shared his difficulties with interpreting the tone and format of various television programs, noting that these experiences were valuable learning opportunities.
In a shift to regional promotion, Fedriga praised the efforts to enhance Friuli Venezia Giulia’s visibility on the international stage. He detailed recent initiatives, including promotional campaigns and collaborations aimed at showcasing the region’s unique attributes. “We need to convey a clear and compelling message,” Fedriga said, pointing to the success of campaigns featuring Friuli Venezia Giulia’s diverse offerings.
He expressed a strong desire to foster a sense of belonging among residents and visitors alike. “I want people to wear Friuli Venezia Giulia with pride,” he declared. Fedriga emphasized the significance of regional identity, noting that even small gestures, such as branded merchandise, contribute to a broader sense of community.
As the festival drew to a close, Fedriga announced upcoming plans to introduce a special merchandising line and continue efforts to promote the region’s excellence. “We’re committed to making Friuli Venezia Giulia a name recognized and celebrated around the world,” he concluded.
