by InTrieste
The region of Friuli Venezia Giulia has introduced a new tourism campaign under the slogan “C’è tutto un mondo” — translated as “There’s a whole world” — aimed at promoting its territory to both domestic and international travelers.
The campaign, which launches today, includes a coordinated print and digital media rollout, and will be accompanied by a new installment of a television commercial that first aired in 2024. The updated ad, set to appear on major national outlets in the coming days, follows a family choosing their vacation destination and ultimately arriving in Friuli Venezia Giulia.
Emphasizing Diversity Within a Small Region
According to regional tourism body PromoTurismoFVG, the campaign is designed to highlight the geographic and cultural variety found within Friuli Venezia Giulia, a region that spans mountains, coastline, hills and rivers. The messaging aims to underscore the area’s appeal to a broad audience — with particular attention to families — while promoting its natural, historical and cultural assets.
Officials describe the slogan as a way to convey the region’s experiential richness, despite its relatively small size. The accompanying visual identity adopts a minimal and refined style, intended to support the immersive tone of the message. The campaign will also be translated and adapted for international markets.
The initiative reflects broader efforts by the region to position itself as a multifaceted travel destination capable of offering a range of experiences, from outdoor recreation and culinary tourism to cultural and historical exploration.
